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Global Expansion Playbook

How to Expand Your Business Globally

The Complete Playbook — and How IBLS Stands Beside You, Every Step of the Way

Welcome

Thinking about taking your business beyond borders? You’re in the right place. At International Business Landing Service (IBLS), we help companies of all sizes find their footing—and their first customers—in new markets across Europe and the Nordics.

This guide pulls together everything we’ve learned so you can:

  • Understand why global expansion makes sense right now.

  • Check if your company is truly ready.

  • See the practical steps, costs, and timelines involved.

  • Discover how a hands-on partner like IBLS clears roadblocks you might not even see yet.


1. Why Go Global Now?

  • Diversify revenue. Relying on one region can feel like keeping all your eggs in one basket. Expanding gives you cushion when local markets slow.

  • Tap fresh talent. Hiring overseas opens doors to skill sets that may be scarce at home.

  • Spark new ideas. Different customer demands push you to innovate faster—and often better.

In short: it’s a growth play, a risk-management move, and an innovation engine rolled into one.

2. Quick Readiness Self-Check

Ask yourself:

  1. Is leadership committed? That means budget, timelines, and clear KPIs.

  2. Do we know which markets fit our product? (If not, our Market Feasibility Report is a great first step.)

  3. Can our supply chain keep up? Think logistics, regulations, and local partners.

  4. Are we willing to adjust pricing, packaging, or even the product itself?

  5. Do we have a partner who does more than slide decks? That’s where we come in.

If you answered “maybe” or “I’m not sure” to any of the above, keep reading.

3. Market & Competition Intelligence—Made Simple

We start by mapping three essentials:

What We Look At

Why It Matters

Demand (TAM, growth, price points)

Ensures there’s a market worth fighting for.

Cultural Fit (buying habits, messaging cues)

Avoids tone-deaf branding and speeds trust-building.

Competitive Landscape (incumbents vs. white space)

Shows where you can win quickly without a price war.

Our promise: a decision-ready report in under three weeks, with clear “go / no-go” triggers.

4. Staying Compliant (Without Losing Sleep)

Regulations can feel daunting—GDPR fines, payroll rules, product certifications. We’ve already walked this path:

  • Legal & Tax Structure. Choose between a local entity, an Employer-of-Record, or a joint venture.

  • Data Privacy & Security. Checklist-driven audits so there are no hidden holes.

  • Customs & Tariffs. Upfront cost mapping means no nasty surprises at the border.

We liaise with local authorities and vetted counsel so you’re always on firm legal ground.

5. Cost & Risk—What It Really Takes

We build a True Cost Model that spells out:

  • One-time costs: entity formation, trademark filings, first-year compliance fees.

  • Recurring costs: payroll, warehousing, local insurance, tax filings.

  • Scenario plans: FX swings, supply chain hiccups, regulatory shifts.

Armed with this, you can walk into any board meeting and talk numbers with confidence.

6. Picking an Entry Strategy

Option

When It Shines

Trade-Offs

Licensing

Light IP, fast start

Less control over brand experience

Franchising

Proven concept, quick footprint

Ongoing support obligations

Joint Venture

Complex sectors, need local clout

Shared decision-making

Greenfield Entity

High-margin, long-term bets

Biggest up-front cost & setup time

We guide you through a scorecard so the choice is data-backed, not gut-feel.

7. From Plan to Launch—Our Five-Step Journey

  1. Discover (2 weeks) – Deep-dive workshop + market scan.

  2. Plan (4 weeks) – Roadmap, budget, compliance playbook.

  3. Localize (4–8 weeks) – Adapt product, pricing, and messaging.

  4. Launch (3–6 months) – IBLS embeds a senior operator on-site until the first customers are live.

  5. Scale (ongoing) – Performance dashboards, partner management, new-market roll-outs.

You choose how hands-on you want us. Our team can shadow yours, co-lead, or fully drive the ship—whatever lets you sleep best at night.

8. What Makes IBLS Different

  • Strategy + Execution. We don’t just identify roadblocks; we show up with the bulldozer.

  • Fixed, Transparent Pricing. Scoped packages or performance-based fees—no open-ended hourly surprises.

  • Local Networks on Tap. From freight forwarders in Rotterdam to tech recruiters in Helsinki.

  • Shared KPIs. We measure success exactly the way you do—market share, CAC, revenue per region.

Think of us as part consultant, part in-house expansion team.

9. Your Questions—Answered

“How much will this cost?”Budgets range from €50 k for a lean, asset-light approach to €1 M+ for a full entity build. We’ll model precisely for your situation.

“Do I need a local office?”Not always. Employer-of-Record solutions let you hire quickly while you test the waters.

“How fast can I break even?”Most clients hit cash-flow positive within 6–24 months. Your product, price, and sales cycle are key factors.

Have another question? Drop us a note—we’ll reply..

10. Ready to Explore?

Book your free 30-minute Expansion Assessment—no hard sell, just clarity. We’ll map one realistic route into your preferred market and highlight the early wins you can bank on.

IBLS | Where strategy meets sleeves-rolled-up execution.

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